| Company name | TOGYOKU DOLL CO., LTD. |
|---|---|
| Shop name | Traditional Japanese doll TOGYOKU |
| Address | 3-2-32 Honcho, Iwatsuki-ku, Saitama-city, Saitama, Japan |
| Tel | +81（0）48-756-1111 |
| Fax | +81（0）48-757-3113 |
| info@tougyoku.com | |
| URL | http://www.tougyoku.com/ |
| Start of business | We have started our business in 1852, the Edo period. |
Establishment |
Established as a limited company at first in 1948, the Showa period. |
| Capital | ¥50 million |
| President | Daisuke Totsuka |
| Employees | 47 (During peak business period 120) |
| Business | Manufacturing and selling of Hina dolls, Gogatsu dolls, Japanese dolls, Hagoita（battledores）, and Hamayumi（Exorcism bow）. (Nationwide wholesale and, direct sales stores in the Kanto region) Sales of Japanese style crafts and plush toys, etc. Management of Doll Museum and Doll School, Real estate agent |
| Office | Main office: Togyoku Ningyo building, 3-2-32, Honcho, Iwatsuki-ku, Saitama-city, Saitama Main Shop: 1-3, Honcho, Iwatsuki-ku, Saitama-city, Saitama, Distribution Center: Shiromachi Kobo, 2-2-34, Shiromachi, Iwatsuki-ku, Saitama-city, Saitama, Direct sells shops: Yokohama, Fujisawa, and Utsunomiya Sales branch: 4-7-14, Tsuruta, Sanjo-shi , Niigata Workshop Kimekomi Kobo (Doll Studio): 1-3, Honcho, Iwatsuki-ku, Saitama-city, Saitama. Hina Kobo (Doll Studio): 2-2-34, Shiromachi, Iwatsuki-ku, Saitama-city, Saitama |
| Customers | Nationwide doll retail stores, Mass Market Marketer, Toy shops, Furniture stores, etc. Total 450 stores |
| 1852 | First founder Dr. Ryuuken Totsuka began to create dolls as a hobby while marking as a Chinese herbal medicine doctor |
|---|---|
| 1914 | Fourth generation, Iwao Totsuka started doll manufacturing and wholesale business （Photo:Totsuka Ningyo Souhonten） |
| 1927 | The first direct sales shop was opened in Utsunomiya, Tochigi（prefecture） |
| 1945 | We started the businesses with major department store, Mitsukoshi, Matsuya, and Seibu |
| 1948 | Established Totsuka Shouten limited company Prince Takamatsunomiya visited our workshop |
| 1950 | Established the nationwide wholesale operations （Photo:Totsuka Ningyo Souhonten） |
| 1964 | Changed the company name to Togyoku co. Ltd. The Crown Prince Akihito and the Crown Princes Michiko visited to see doll making |
| 1972 | Togyoku doll building (headquarters, and main shop) was completed |
1988 |
Opened of Togyoku Doll Center Opened of Togyoku Doll Museum Opened the interactive facility “Togyoku Ningyo-no-Kuni” Crown Princess Michiko (Current The Empress) and her daughter princess Norinomiya visited our Doll Center At Sekku doll competition, Gogatsu doll "Wakataka" received the Prime Minister's Prize.  |
| 1989 | Togyoku Doll Center was selected as the one of “the 50 Regional Industry” by the Ministry of International, Trade and Industry. Togyoku Kimekomi Doll Studio was designated as a traditional craft model factory from Saitama prefectural Government. |
| 1993 | The Governors of the Kanto Governor's Association and their wives visited Togyoku Doll Center Presented our standing Hina Doll “Suzuki Hina” to the Emperor and the Empress from Saitama prefectural Government. |
| 1998 | Our president Takashi Totsuka assumed the position of the president of Ningyo Kyokai (the Dolls Association of Japan) |
| 2000 | Produced the Hina dolls with "Edo Komon" textiles dyed by master dyer Yasutaka Komiya, a human national treasure |
| 2001 | The first Hina doll and May doll charity fair in Saitama arena was held |
| 2002 | The first collection of the works by Kenichi Suzuki (chief artist of Tougyoku) was published |
| 2004 | Kenichi Suzuki was certified as an Important Intangible Cultural Property of Saitama. The exhibition commemorating the anniversary of this certification was held at Togyoku Doll museum. Organized "Doll town Iwatsuki, Machikado Hina doll tour". and attracted many tourists to Iwatsuki with the cooperation of local volunteers. |
| 2007 | Togyoku Taisyo-kan was registered as National Important Cultural Properties. Held the large dolls exhibition at Pacifico Yokohama |
| 2008 | Princess Takamado visited our Doll Museum Saitama arena was held |